![]() ![]() You can also go old-school and physically draw your planogram with pencil and paper, or use programs like Photoshop or Google Docs to do it digitally. A planogram, also known as a Plan-O-Gram or POG, is a tool to help retailers plan their store layout, the placement of merchandise and product displays. ![]() There are free and paid options available, although as with most software your paid options have more features. Thinking of having a crack yourself? A quick online search turns up loads of options for planogram software, which can walk beginners through the process step by step. A planogram is a schematic tool used to plan a retail store layout. Product placement marketing Next-Gen planograms Designing and managing retail product displays Exciting new retail display ideas The tools and processes. While the roles aren’t the same, their goals are – to encourage sales. Haven’t got the cash to splash on a pro? Entrusting the job to your visual merchandiser is a great next step. They know customer behaviour and sales goals inside-out, so it’s their job to make your store look good and perform well. If you’re a larger business with constantly rotating stock, engaging an in-house or contracted planogram specialist is a wise investment. Don’t get scared off by the level of detail required – while professional planograms are extremely in-depth, you can definitely go down the DIY route with a more simplified version that’s just as effective. No matter the size or scale of your retail operation, there is always a way to make a good planogram for it. ![]()
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